Whitney Port, of The Hills and The City, has apparently "designed" a lipstick for Cargo. Of course, I recognize that there is PR value and it's very lovely that a portion of the profits go to St. Jude's. But really, I've always found these collaborations, if you can even call them that, rather dumb. I love what Lancôme does in their Pout-à-Porter series with designers like Peter Som and Thakoon. And I can't wait to see the new Chris Benz shade and find out who won the naming contest! These are literally tied to the runway looks of these designers. In fact, they're actually used on the models in the show. There's a context and a point behind the shades. But I personally could care less when someone like Whitney or Tinsley (that Dior Beauty Ambassador thing still boggles my mind) point at a shade of pink and throws her name on it. Do you?