As Fashion Week approaches, we hear about all kinds of collaborations and sponsorships—some totally logical, some seemingly pulled out of thin air. This one, though random, we're kind of digging: Pret A Manger, a favorite lunchtime sandwich chain, is sponsoring all the backstage catering for Oscar de la Renta, Jason Wu, Brian Reyes, Preen, Tory Burch, and 3.1 Phillip Lim. We've always frequented the one near Bryant Park, and over in the Garment District when on appointments, so it's all the more handy to have them right backstage while we preview the clothes, hair, and makeup. We hear Oscar specifically requested the Turkey Club on his menu though we're more chicken and avocado sandwich girls. And, designers, we promise to be really careful not to spill, just like Raquel with her pie on that couture shoot in The September Issue.
That's The Ticket: A Look at the Coolest New York Fashion Week Invites
If you've watched Bridezillas, you know it's difficult to plan a wedding. Every detail is mulled over ad nauseam: the music, decor, seating arrangements, the dress, and, of course, the invitations. Fashion Week is kind of the same way. Design houses are in a frenzy, burning Lana Del Rey MP3s, obsessing over the set design, sitting in on model castings, making sure the most prominent editors get choice seating, and sending out creative invites to garner excitement (rather than panic attacks) over the several shows they will have to sit through and ultimately, report on. Just as every bride wants her invitations to capture the essence of her wedding, designers are behooved to get a little creative with their invites. To show you how funky some brands get, we've compiled the most interesting invites we've received. From embossed flasks to digital picture frames, click through for the fashion show invitations that got us most excited.