Now there's no way the IMG folks, as in the ones that put on Mercedes-Benz Fashion Week, are happy about this development. BMW is partnering with MAC & Milk, that show venue that they've all been saying (in public anyway) isn't a direct competitor to the shows at Bryant Park. A fleet of 12 Beemers will be available to shuttle people from W. 15th to the Tents and vice versa. We'd love the free ride, though they're sure to be as crowded as the Milk elevators. But what we'd love to hear is how Fern really feels about this one.