On Friday, Diesel sent a handful of editors a party-in-a-box. It had one pair of glow in the dark jeans, a glow stick, a whistle, a sugar-free Red Bull, Belvedere vodka, a black light and loads of confetti. Why? I wasn't sure. It turns out they're throwing a party next Tuesday, October 27th. Though we can confirm it's not in a box, it is in a secret location, with a secret special guest DJ and an open bar. They're calling in Flash for Fun and there's only one way in - with a bracelet. How to get the bracelet?
Head to their Union Square store between now and then and ask for the Baron. I'm not sure what you'll find, but the bracelet will have a phone number to call for the exact time and location. If I wasn't skipping town for the week, I'd be intrigued enough to go find out. All I can tell you is the press release says, "fluorescent trainers and underwear are the must-haves" for Fall09 so really, the possibilities are endless.