If you see anyone from Condé Nast today, make sure and give them a hug, or at least a pat on the back. It feels like the publishing house, home to Vogue, W, Glamour, Vanity Fair, Lucky, has been suffering through layoffs and cutbacks for ages. Two weeks ago they cut dozens of employees on the business side, but this week, they've begun their editorial liquidation. Yesterday came word they let almost twelve Glamour editors go including Deputy Editors Ellen Seidman and Maryellen Gordon, both of whom been with the magazine for over ten years. Today, WWD announces that both Executive Fashion Editor Candy Pratts Price and Contributor Laird Borrelli-Persson will leave Style.com. We had to read the sentence about four times to really believe it. Candy, who got her start at Vogue in the 80's, is the kind of the core of Style.com. When her contract's up in 2010 we'll be out daily doses of her creative humor, CandyCasts and brilliant eye. WWD mentions that she'll devote more time to Vogue, but given the state of things that might not be the best backup plan.
Vogue and Conde Nast Launch Another Social Media Tool, but Do We Really Need It?
It's not exactly a secret that Conde Nast has been a little late to the whole Internet thing. Look no further than the fact that their most famous fashion title--Vogue, in case you weren't sure--only got a dot com a few years ago. So it makes sense the famed publisher is trying to make up for lost time. Today Conde Nast launched new social media tool "Social Sidekick." The in-house developed tool works as an aggregator for most-shared content from W, Style.com, Glamour, Self, Teen Vogue and Lucky. It sounds sort of fancy but all it actually means is that on those sites there will be a window at the bottom of the page, which splashes out popular content from the aforementioned sister sites--basically, it's an aggregator like any other aggregator on any other site. It's not a bad idea--especially from the advertising perspective--but it's certainly not groundbreaking, or as Business Insider says, "It's nice to look at, but it won't make a big difference to the bottom line."