For years it seemed like Si Newhouse and Condé Nast were hiding out and hoping that the whole internet thing would just run its course and life would return to "normal." Sure they formed CondéNet and launched Style.com but they were certainly not pre-curve on anything digital. But over the past few months, they've definitely been trying to make up for lost time. (We can only imagine the pages of the McKinsey reports that must have been dedicated to online growth.) From finally getting each of their magazines its own proper website to online dating (still super weird!), they are making a serious go of it. Today's Wall Street Journal reports that the publishing house is developing an e-reader application that will debut sometime next year first with Wired and then the other titles like Vogue and Vanity Fair. Apparently this is different from the GQ technology they just put on iTunes. We have yet to sign on to the whole e-reader thing. But it's really nice to see Condé trying to get out ahead of things instead of hanging back and watching the world change while it stands still. Because we all know how that worked out, and no one wants to see it happen again.
Vogue and Conde Nast Launch Another Social Media Tool, but Do We Really Need It?
It's not exactly a secret that Conde Nast has been a little late to the whole Internet thing. Look no further than the fact that their most famous fashion title--Vogue, in case you weren't sure--only got a dot com a few years ago. So it makes sense the famed publisher is trying to make up for lost time. Today Conde Nast launched new social media tool "Social Sidekick." The in-house developed tool works as an aggregator for most-shared content from W, Style.com, Glamour, Self, Teen Vogue and Lucky. It sounds sort of fancy but all it actually means is that on those sites there will be a window at the bottom of the page, which splashes out popular content from the aforementioned sister sites--basically, it's an aggregator like any other aggregator on any other site. It's not a bad idea--especially from the advertising perspective--but it's certainly not groundbreaking, or as Business Insider says, "It's nice to look at, but it won't make a big difference to the bottom line."