While people keep asking Lorenzo Martone about his impending nuptials with Marc, we were more interested to read about his new business venture in this morning's NY Post. Martone and former Elite marketing director Ryan Brown have created ARC NY, a public relations agency just for models. They told Page Six: "Our goal is to build equity around the girl's personality." That means helping them branch out into other projects like acting, singing and product lines. So far they've lined up Lydia Hearst, Alessandra Ambrosio, Fernanda Motta, Julie Henderson, and Jessica White. We think this sounds like a pretty cool idea. Because it's always painful to watch a celebrity (model, actress, or singer) stumble into new genres, seemingly without a plan or any guidance whatsoever. And between Lorenzo and Ryan, they've got the media savvy backgrounds and serious connections to make some really interest projects happen. Though we can't lie and say the possible "singing" careers don't frighten us just a wee bit. But we're gonna go ahead and trust in Lorenzo's good taste on these matters.