Beyoncé's launching a fragrance. Like many of you we thought, wait, hasn't she already done this? But, no. No, she has not. She just posed for others' ads, like Tommy Hilfiger. But come February, you can smell like B, courtesy of her "Heat." Honestly, this makes so much more sense than the House of Dereon. And we're fairly surprised that it's taken this long for someone to launch this project—so many lesser stars have tried their hands at the perfume game to varying results. The singer partnered with the very smart beauty choice, Coty, and put the judgment on her people telling WWD: "I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments [about the fragrance]." Enough said and well played. We've seen what Jennifer Lopez can do with a fragrance business. And considering Beyoncé is way more relevant and talented, we don't doubt this one will do insanely well. Though we still take issue with the name. Just sayin'.