This morning, The New York Times broke the news that Jeffrey Monteiro's been chosen as the latest in a string of designers to creatively direct Bill Blass. We thought last year's dramatic fail and Peter Som's exit actually did mean the end of the all-American brand, but now, under the new holding company Bill Blass Group, President Scott Patti's giving the brand a fifth shot and Monteiro his first. Monteiro put in time with Jane Mayle and Derek Lam before launching his own line this pas year and applying for the job at Blass. Eric Wilson writes, "His clothes are nothing startling, but cute and casual little dresses with a modicum of pleats and pin tucks to give them a contemporary feel." Most of the Blass licenses that contributed to the demise of the brand name have expired which means Monteiro's free to focus on developing the ready-to-wear collection that's proved so impossible in the past. Fingers crossed fifth time's a charm.