Everyone who reads what I write on this site probably knows a couple of things about me by now: I used to be a beauty editor and I have a wicked pop culture obsession. You also know that I am often irked by celebrity fragrances. Now, I realize the big business implications of fragrance and therefore understand why a company would sign someone like Beyoncé to a major deal. While I may not wear the perfume, I do see the market. Paris Hilton, not so much. Eva Longoria Parker, even less so. Yep, she's the newest actress to "create" a scent for the masses. Eva by Eva Longoria will launch this spring, according to WWD. Really? Are there that many Desperate Housewives fans still out there? This actually would have more sense like three years ago. The woman's never even been in a hit film. She doesn't seem to have a lifestyle image that is ripe for selling. Sorry if that sounds like sour grapes, but in an economy like this one, I just don't understand major deals with questionably marketable talent. That is all.