This morning the four big magazine publishing houses--Condé Nast, Hearst, Time Inc, Meredith-- and Rupert Murdoch's News Corp announced their much-talked about joint venture to create digital storefronts for their products and the technology to make them more viable on e-readers, tablets, and mobile devices. The project doesn't have a name yet, but people are referring to it either as Hulu or iTunes for magazines. As Gawker points out the Hulu reference doesn't quite work because (at least for now) Hulu is free. We can't think of another instance where these companies have ever come together. But they obviously recognize that now is a time to pool their collective resources. Their goal to is to wrestle some control back from Amazon and Apple--a formidable task indeed.
Who knows if it will work? But we think it's good that they're making a go of it instead of sitting on their hands and pretending the world isn't changing. And they're doing it together, well, sans Hachette--which should up the probability of making something people will actually use. We've said before that we haven't signed on to the e-reader thing yet, but we certainly are attached to our iPhones. What about you? Are you game for buying your magazines digitally if the technology is sound?