We get stacks and stacks of lookbooks in our office, for the most part, they turn into tables on which we stack other stuff, or, if the backs are white, paper on which we write trivia etc. But sometimes, whether it's an Alexander Wang centerfold or an Edun USB stick, we'll post them on our wall, which looks like a college dorm, or find a way to use the images. When this Lauren Moffatt lookbook landed on our desk yesterday, we all wanted to jump in and live in Lauren Moffatt land. The spring lookbook's styled by Kate Lanphear, which half explains our love for it, but it's also full of perfect spring clothes and accessories in the shape of floppy hats, maybe animal ears and giant wooden platforms. Winter was fun for a week, but we're counting down the days til we can be tight-free.
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Lauren Moffatt Spring 2011: The Honeymooner
Lauren Moffatt launched in 2000 when the designer and her partner, Rob Pepin, met at school in Philadelphia and started their own vintage-inspired collection. For the first two seasons, Moffatt sewed and constructed all the pieces from her home, which believe it or not, was a 31-foot sailboat docked on New York City's Hudson River. That's amazing. Since their days on the Hudson, the line has evolved while still remaining true to their original aesthetic. Their Spring 2011 collection, "The Honeymooner," is filled with fun patterns, colors, and details. Take a look at some of my favorite pieces from their amazing lookbook, which was styled by Michel Onofrio.
Lauren Moffatt Fall 2012: Mischievous School Girls
Lauren Moffatt's fall collection was right up our alley--almost literally, as it took place across the street from our former office (and only 3 blocks from our current one) on Mott St. at The Old School. We couldn't imagine a more relaxed, unpretentious, and adorable start to to fashion week. From the perfect venue to the staging of the presentation to the clothes themselves, everything was an example of Moffatt's unrelenting attention to detail. Moffatt, who is as lovely as her clothes, told us she has always loved the simultaneously buttoned up and undone look of school girls and the venue lent itself really well to the concept.