"Karl better step it up," was the general consensus at Sonia Rykiel's H&M launch tonight. The Grand Palais, which usually plays home to Chanel, hosted an enchanted forest in honor of Rykiel's lingerie collection for the Swedish chain. Guests entered through a dark, netted tunnel pumped full of fog which opened out into a carnival. On the left stood rides and a mirrored funhouse, on the right, waffle makers and bottles of champagne the size of my apartment. In the middle of the room, a model Eiffel Tower reached the top of the glass dome. Mannequins wearing Sonia's H&M knits (which don't debut until Spring) rode the ferris wheel, Kate Bosworth walked the red carpet, and everyone split between the shopping booth (all proceeds went to Unicef tonight) and the dessert booth, behind which chefs spun sugar, built macaroon towers and dipped candy apples in silver sprinkles. The clothes? Oh right. The parade started at 10:30 with a gaggle of geese and two marching men. The "best marching band" in the world was flown in from Croatia to frame the models, wiggling their way around the Eiffel Tower on massive floats. Lily Cole held the reins on a giant horse, Alana Zimmer pole danced; I think I spotted Ali Michael in pink lingerie, and in between all of that the marching girls threw batons until the sky exploded with glitter, confetti and fireworks, inside. The spectacle was worthy of the danger, though, and worthy of testing out the flip cam. If you focus on the geese instead of the shaky shots, I promise it's worth watching.