Department stores might be losing their influence, but that doesn't mean they've given up altogether. Consider the recent increase in discount outlets. Saks Fifth Avenue is dabbling in the flash sale space, Nordstrom is bringing Rack to New York and now, Bloomingdale's has announced plans for its first-ever outlet stores, four of which are slated to open later this year on the East Coast. Since Bloomingdale's product is less high-end than, say, Saks or Neiman Marcus, but more high-end than its sister store Macy's, it'll be interesting to see how it competes with other outlet stores, particularly the new batch that have risen online, including omnipresent Gilt and theOutnet. Our question is, will you shop there?
Fashion Brands Jump on the Tumblr Bandwagon
Is Tumblr the new fashion frontier in social marketing and influence? Approximately 180 of the top 1,000 Tumblr blogs are fashion related, Tumblr founder and CEO David Karp told Mashable. What's more, fashion-related Tumblr posts are reportedly reblogged on a much greater scale than general Tumblr posts and are therefore much more likely to go viral. So it follows that Tumblr has a vested interest in cultivating their fashion-following usership. We recently broke news that the image-heavy social media platform had hired a fashion director, Rich Tong, and would be sending 20 of its bloggers to New York fashion week. Now, more and more fashion brands are increasing their reach by joining Tumblr.