It's couture week in Paris, but Frida Giannini's stealing a bit of thunder in Milan. Word is she wants to start a couture collection for Gucci. Initial thoughts? You can't just become a couturier, you have to be certified by the Chambre Syndicale de la Haute Couture, and membership isn't granted lightly. Secondly, the WWD bit ends with the note that Gucci won't show the collection in Paris (not because they don't want to, but because you can't just waltz into the Ritz and set up shop), but that they'll "sell it on a by-appointment basis and use the couture label to service top celebrities." Considering most couture makes pennies, Lauren notes they should focus on the former rather than the latter and more specifically, gaining traction in the Middle East and Asia where Gucci reigns supreme. Mostly we're concerned with the creative. Frida's great at what she does, and her clothes look cute from the runway to your local Zara, but can she do what Galliano does? Can she build a dress like Christian Lacroix? Doubt it.
Gucci Launches Interactive Fashion Show Technology
Gucci is taking fashion show livestreaming to a new level of tech geekiness, starting today with their Spring 2011 show in Milan. After an 18-month long “renovation,” Gucci recently introduced its redesigned digital flagship at Gucci.com, with creative direction by the brand's designer, Frida Giannini. Gucci Connect's E-vent--a livestream of the Milan show--launched today at 8am EST as part of the celebration of the e-commerce site’s redesign.