Publishing trade rag Media Industry Newsletter reports that several glossies saw a major uptick in first quarter advertisements, including Marie Claire (up 23% from last year to 255 pages), InStyle (17% to 512 pages) and Lucky (17% to 237 pages). While that's all good news, we of course have to remember that more ads do not equal more money. There's a huge chance that Marie Claire, despite the fact it's doing better than last year in terms of ad pages, didn't make much bank. (We won't know until the Publisher's Information Bureau releases 1st quarter sales figures in a couple of months.) Vogue's ad pages may be flat, but they claim not to negotiate rates, so are their results actually better? Regardless of whether this news means magazines will be able to bounce back from the recession's crushing ad market, titles are attempting to reach beyond the traditional avenues of growth. GQ, for instance, sold 12,000 January issues via iPhone for $2.99. Gotta start somewhere, right?
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InStyle, Marie Claire, Bazaar Post Record-Breaking Ad Pages for March 2013
March was a good month for fashion glossies this year.
September Issues By The Numbers: See How Vogue, Elle, and All the Rest Fared
In publishing, September is sort of like Final Exams: Each magazine is given a grade--in the form of ad pages--and that number is generally indicative
Editorial Musical Chairs: Major Shuffling at Lucky and More
With fashion month over and done with, the glossies are starting to see some shuffling again, especially at Lucky, whose new Editor in Chief was announced in the midst of NYFW. The first major masthead change occurred last month, when creative director Andrea Linett resigned. Most recently, Alexis Bryan Morgan, Elle’s fashion director for just under a year, was hired as Lucky’s new executive fashion director. “She’s got a great sense of style and she fits perfectly with the path I’m setting here at Lucky,” EIC Brandon Holley told WWD. Hope Greenberg, formerly Lucky’s fashion director, has left the magazine and been replaced by former market director Anne Kwon Keane.
InStyle, Vogue, Elle Lead Pack in Ad Pages for 2013
March 2013 may have been a good month for glossies, but the rest of the first half of the year wasn't nearly as sunny.