We are just so sick of celebrity fashion lines. Unreasonably famous person Jessica Simpson is planning to launch a new jeanswear line under her own name in partnership with Jones Apparel Group, which also owns brands like Jones New York, Nine West and Anne Klein. The new collection features everything a Jessica Simpson girl could want, from jeggings to flares to skinnies and will be available in 700 stores come fall. It harks back to Simpson's first attempt at denim and apparel, which was shuttered after then-owner JS Brand Management claimed that Simpson failed to promote the label. This time around, she seems keen on making it work, telling WWD: "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair.” Business-wise, it makes sense that Jones was willing to partially back this venture. Simpson's handbag and shoe collection is a big hit, generating $400 million in sales in 2009. It has even received quite a bit of attention from the mainstream fashion press, including publications like InStyle and People StyleWatch. However, it doesn't muffle the fact that there are hundreds of super-talented designers out there struggling to stay afloat, while a has-been reality TV star continues to hoard the style spotlight.
Last Night’s Parties: Jessica Simpson Stomps, Kate Spade Twirls
Before and after Fashion's Night Out: The Show, I made my way to the night's two biggest events: The launch of Jessica Simpson's denim collection and the Kate Spade/Elizabeth Arden-hosted dinner to celebrate the launch of the brand's new fragrance, Twirl. Simpson's soiree was a lively party in her apparel label's showroom, DJed by brother-in-law Pete Wentz and featuring Simpson and friends show off the jeans, as well as some Spring 2011 offerings. The snacks were good--mini everything, from grilled cheese to hamburgers to BLTs--and the atmosphere was bright and buzzy. Simpson's friends, including CaCee Cobb (who we're particularly fond of because she's married to Donald Faison, aka Murray from Clueless) scooted around the room in their new clothes. In reality, there were few actually examining at the wares--most onlookers seemed to want to get a good view of Simpson's bod rather than her jeans. But I'll say that there were some lovely shoes in the mix--particularly a pair of brown heeled hiking boots. Simpson's shoe collection--when she's not knocking off other labels--is really great. There--I'm admitting it! I soon moved on to FNO: The Show, which you can read about here. Then it was time to head down to Tribeca, where the Kate Spade gals were clinking champagne at the Smyth Hotel’s Plein Sud in honor of Twirl, a new fragrance produced in conjunction with Elizabeth Arden.