Prada Continues Online Onslaught with SS10 Campaigns and Short Film

Author:

After the livestream of Prada men's collection yesterday, we expected to find nothing more than a short archival video of the show on the brand's e-commerce site. Instead, Prada has gifted us with more online exclusives:

Higher-res video of the show at http://prada.com.
Premiere of Yang Fudong's short film for Prada,
First Spring.
An ad campaign takeover promoting the film on the New York Times homepage.
An official Prada YouTube channel (termed "A Future Archive").
The full series of spring/summer 2010 women's and men's campaign photos, by Steven Meisel and from the short film, respectively.

Want a glimpse? We've got the First Spring video and campaign photos after the jump.