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Prada Continues Online Onslaught with SS10 Campaigns and Short Film

After the livestream of Prada men's collection yesterday, we expected to find nothing more than a short archival video of the show on the brand's e-commerce site. Instead, Prada has gifted us with more online exclusives:

  • Higher-res video of the show at
  • Premiere of Yang Fudong's short film for Prada,

    First Spring.

  • An ad campaign takeover promoting the film on the New York Times homepage.
  • An official Prada YouTube channel (termed "A Future Archive").
  • The full series of spring/summer 2010 women's and men's campaign photos, by Steven Meisel and from the short film, respectively.

Want a glimpse? We've got the First Spring video and campaign photos after the jump.

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