More bad news on the downsizing front: Versace's closed their US press office, just days after Lagerfeld let go of their top PR. It's painful news for their in-house PR team, but fantastic news for PR Consulting. The agency (named for owner Pierre Rougier) can add another client to their already impressive roster which includes Balenciaga, Dries Van Noten, Jil Sander, Proenza Schouler and Narciso Rodriguez. Versace has hired the company to handle their US public relations including sample requests and US Press. Events and marketing, however, will continue to be handled by the in-house team, just in Italy instead of New York. Hopefully that's the last we hear of cut backs for a while.
UPDATED: Donatella Versace Kills NY Daily News Spread Featuring 'Real Girls' Wearing Versace for H&M
While doing press for Versace for H&M, Donatella Versace said many times that she wanted to make Versace accessible to a new, younger customer. "I wanted to give it to a whole new customer, especially the younger crowd, through H&M," Versace said at a press conference about the collection moderated by Style.com's Tim Blanks. “I know that with the H&M collection I’m going to reach a much wider audience than usual,” Versace said earlier in a video filmed during the shoot for the commercial for the H&M line. “When I’m going to see young people in the street wearing these iconic pieces it’s going to be fun.” But perhaps not just any young person in the street. The New York Daily News reportedly tried to arrange a shoot featuring the Versace for H&M collection on 'real New Yorkers'--according to the reporter working on the shoot, the models are all recent grads at high profile jobs, billed as 'New York's new power players.' The reporter was cautioned by H&M that “Donatella will likely not approve shooting the collection on real women.” After the reporter sent over photos of the 'real girls' for approval, one didn't make the cut because she “doesn’t fit [Versace’s] branding.”