Either I got too old for Topshop or the novelty wore off once it opened in New York. Now, a trip to London means a trip to COS.
It's H&M's sleek, but still semi-trendy big sister and I can't stop myself from going nuts once inside; Lauren feels the same, I think it's what we bonded over.
They sell basics, and I love basics. But their basics come with twists--skinny navy pants have gold zippers up the back of each leg; slouchy grey sweatshirts with extra long cuffs; a long black t-shirt dress with buttons down the back; white t-shirts with rough hems. Even better? They make a magazine with real interviews written by people like Tim Blanks and profiling subjects like Central St. Martins Professor Louise Wilson or Grace Coddington. Alasdair McLellan shot Dree Hemingway for the cover of the spring issue; Joe McKenna styled. It's like the anti-catalog for the anti-H&M that's owned by H&M so it's inexpensive (and has strict rules regarding working conditions).
So if Net-a-Porter's selling J.Crew to the rest of the world, who's going to get COS to the states?