If you work in fashion, it's likely you received an invitation on January 12 to nominate your favorite brands for the Fashion 2.0 Social Media Awards. Sponsored by sample sale site ideeli and industry group Style Coalition, the awards aim to recognize fashion designers and marketing firms that have upped their social media ante over the last year.
After nominees were determined by industry people, voting was opened up to the public. You can go to this microsite until February 8, 2010 at 11:59pm EST and cast your ballot.
While pretty much everyone on the list deserves to be recognized, we were sad to see a few key players left out. Here are some of the categories, along with our predictions for who will win and who should've been given a chance:
Innovator Award: Best Designer Or Brand Using Multiple Social Media Platforms Who Will Win: Burberry Who Should Win: Norma Kamali While we absolutely love Burberry's Art of the Trench campaign, American designer Norma Kamali has been doing cool things with social media for years now. From her Web presentations at the Apple store to her iPhone app, it seems like she's the first to delve into everything.
Best Online Video By A Fashion Designer or Brand Who Will Win: Night Train by Chanel N. 5 Who Should Win: SHOWstudio: Gareth Pugh A/W 2009 Chanel's charming Audrey Tatou viral video will certainly sell more of what's already the best-selling perfume in the world, Pugh's A/W 2009 video presentation was so compelling that it sold clothes thought unmarketable in the past.
Best Twitter Account By A Fashion Designer Or Brand Who Will Win: DKNY Who Should Win: Chris Benz (not nominated) We love the DKNY PR team's hilarious insights into the world of celebrity wrangling and magazine shoots, but we can't help help but appreciate Chris Benz's grass roots effort: Not only does the designer use the account himself occasionally, his team seems to always make an attempt to respond to its fans.
Best Facebook Account By A Fashion Designer Or Brand Who Will Win: Coach Who Should Win: DvF Coach's page is great for already-rabid fans, but DvF draws you in with behind-the-scenes videos, fan contests and quirky polls.
Best Blog By A Fashion Designer Or Brand Who Will Win: Free People Who Should Win: Vena Cava (not nominated) While Free People's blog is great on a mass level--featuring profiles on fans, new looks, etc.--we love Vena Cava's contribution because it's simply a good blog. We'd want to visit it regardless of what the duo's day job was. Sophie Buhai and Lisa Mayock's inspirations--from Celine and Julie Go Boating to Ghana movie posts--inspire us in return.
Best Website By A Fashion Designer Or Brand Who Will Win: DvF Who Should Win: Gucci (not nominated) We love DvF's Web site for the same reason we love its Facebook page. But in the luxury brand category, Gucci's site is tops. It's easy to use, you can buy looks straight from the runway, and it offers cool services like a Christie's-powered vintage bag appraisal system.
Next Big Thing Award in Social Media Who Will Win: FourSquare Who Should Win: FourSquare This one doesn't really have much to do with fashion, but we know a lot of tech geeks, and they're obsessed with FourSquare. We're guessing the entire industry will be "checking in" by the end of fashion week.