If new shoes and extra caffeine won't put you in Fashion Week mode, Taxi TV will.
Jason Wu popped up on screen last week, and even when you mute the mini-screen it's hard to miss Kim Kardashian's-hanging-from-a-swing fragrance commercial, and despite fashion overload, it's the only time of year we don't mute Taxi TV.
Last season Cynthia Rowley debuted a short film and this season, Alternative Apparel's airing their new video.
"I Kind of Love You" was shot in Laurel Canyon, but it's inspired by French pop culture circa 1960 - more specifically the romance between Serge Gainsbourg and Jane Birkin. The film will show off Alternative Apparel's spring collection of cotton basics, which - unlike the shows you will have just seen - you won't have to wait six months to buy.