Hipster business magazine Fast Company has produced a list of the world's most innovative fashion companies, and Gilt comes out on top.
But FC seems to have forgotten about Vente-Privee, the French company on which Gilt based its business model.
Some of the other choices make more sense, though: Fast Retailing, owner of Uniqlo, is conquering the globe; Net-a-Porter has changed luxury retail as we know it; and Dualstar has proved you can sell at every price point without damaging your brand.
If you're talking about smartest, most successful, or most exciting fashion companies, then Gilt is definitely number one. But we can't give the brand so much credit under this particular superlative. Crafty? Yes. Innovative? Kind of.
See the full list after the jump.
Fast Company's Most Innovative Fashion Companies:
1 – Gilt Groupe 2 – Fast Retailing 3 – Net-a-Porter.com 4 – Timberland 5 – Dualstar 6 – Norma Kamali 7 – Fluevog 8 – Stella McCartney 9 – Coach 10 – FesslerUSA