This morning, Gucci Group announced that they will carry on with the Alexander McQueen brand, following the designer's suicide last week.
At a conference yesterday, Robert Polet, Gucci Group's CEO, said, "We believe in the future of the brand."
As for an appropriate mourning period, they'll go right ahead and show an AW10 collection in Paris the week after next.
Nearly every conversation I've had this week has turned to McQueen, and the great loss the industry's suffered. More than one person has suggested the time allotted for his show in Paris should serve as a memorial, an hour of quiet and calm in which the industry might take a moment in an otherwise impossibly hectic month and think about McQueen.
But no, Gucci Group doesn't want to miss a beat, and will keep the shows staged and the deliveries coming--and it couldn't feel more wrong.
Meanwhile, the British Fashion Council is setting up a Lee McQueen memorial wall in Somerset House. Notes can be pinned up throughout the week and will be presented to McQueen's family in a book at the end of the week.