"The only thing I do is manage the vision. Ninety-five percent of the time I won't comment on creative, and 95% of the time she lets me run the business. The other 5% is where we debate about things like, 'Do you really want to bleed to death on stage at the [MTV] VMAs?' She wins even when we do have those debates 5% of the time."--Troy Carter, Lady Gaga's manager since 2007, in a story in AdAge on how she uses social media, like Twitter, where she has 2.8 million followers.