Jeremy Kost was backstage at Bryant Park for Tommy Hilfiger--the last show of the last season at Bryant Park.
Maggie was at Tommy? Hmm.... --PHOTOGRAPHY BY JEREMY KOST For more, check out RoidRage. more
Tommy Hilfiger eschewed his usual show space at Lincoln Center for something a little more adaptable for spring 2014--specifically the enormous Pier 94. And despite the fact that a huge westside highway traffic jam made getting there a bit of a challenge (let's just say I got out of the cab before it could pull over and then narrowly escaped death), we're glad he did, as he made good use of the versatile venue by basically turning it into Malibu Beach.
If you closed your eyes and wished for a dream fashion show, that's what Tommy Hilfiger's women's fall/winter collection was: a hushed fairyland of imported gray gravel, autumn ripe trees and a confidence you could feel upon entering the Park Avenue Armory. It wasn't only the sumptuous offerings for fall—precise military detailing, lush textures and literal equestrian accents in rich navy, caramel and the season's most-pervasive hue, burgundy—it was the tasteful spectacle that was so moving. From the cavernous space to the soundtrack (Lana Del Rey and The Beatles for Hilfiger's bow), the presentation felt like a veteran designer's willing acquiescence to a new guard.
It's the Tommy Hilfiger brand's 25th birthday this season, and on Sunday we're in for what is sure to be a fabulous runway show, followed by a big party where The Strokes are rumored to be playing. But until then, Tommy wants to get into your head. The company has launched a new ad campaign entitled Meet the Hilfigers--you might have noticed it in the September books--featuring Fall 2010 runway looks. But this isn't your typical print campaign. Each model plays a character, from wannabe actor Noah to off-kilter socialite Issie. (You can read all about them here.) Starting today, the Hilfigers will begin making public appearances. First at the US Open, then at Fashion's Night Out. Here's the social media bit: Each of the characters--Chloe, Noah, Jacquelyn, and Lea--will be broadcasting their "lives" via Twitter. Their handles will be announced shortly via the official Tommy Hilfiger Facebook and Twitter pages. This is all kind of goofy, but in a good way. (Plus, it doesn't hurt the Hilfiger boys are all pretty cute.) So many big brands--luxury, mass, and in-between--are ultra lazy when it comes to social media. They think throwing up a Facebook page and calling it a day works--it doesn't. We applaud Tommy for doing something different and are eager to see how it pans out.
