While some designers won't rest until there's a hotel with their name splayed on the front, Diane von Furstenberg is happy to remodel a few rooms in one of the most prestigious hotels in the world.
Starting in June 2010, guests at Claridge's in London--a favorite of Kate Moss, Justin Timberlake and the late Alexander McQueen--will be able to stay in a series of rooms and suites designed by the reigning queen of the New York fashion scene.
Expect lots of color--and of course, prints--in von Furstenberg's wing. We wonder though, why did she choose Claridge's over a hotel in New York, or building her very own, ala Armani and Lagerfeld?
“One of my fondest memories was when I was in London as a young, independent businesswoman and stayed at Claridge’s. I knew I had made it," said the designer. "To me, Claridge’s is the most glamorous hotel in the world; I regard it as my home away from home.”
Sentiment aside, we have a feeling this project may lead to the establishment of an interior design arm of the DvF business.