The Americana trend may hang on for a while longer. At least that’s what outdoor brand Filson is hoping for.
The company--which has benefited greatly from the popularity of heritage brands both Stateside and abroad--opened its first international store on March 8 in Osaka, Japan.
The Japanese have a long-standing obsession with traditional American goods and style. Filson, which, as you probably know, produces rugged bags and flannels, has been a scenester closet staple for nearly three decades in the trend-obsessed country.
The new store carries everything from clothing (including underwear) to dog and home accessories.
Filson currently has just two stores in the US--Seattle and Portland--but we get why Japanese design freaks are so into it. While not quite as dramatic as Galliano’s equestrian-themed looks for Dior, these pants, for example, could work nicely tucked into some shiny flat boots. The wool plaid field bags are also pretty versatile.
Are you wishing for a Filson store near you, or are you the classic look?