On Wednesday, it was announced that W Magazine would leave the Fairchild Fashion Group and land in the Condé Nast pile, and that the magazine will finally get an editor-in-chief.
And that's the only question anyone cares about -- who will be the editor-in-chief?
This morning, WWD published the five names everyone's talking about. At the top of the list is Stefano Tonchi, the editor of T: The New York Times Style magazine. Tonchi was spotted at 4 Times Square last July, in the midst of the Times' Style downsizing, and most speculated he'd end up at Vogue. Early talks about this job, however, sounds like a more likely explanation.
Meanwhile, Carine Roitfeld's listed, to which we went, "What?!" And, Katie Grand, who's barely been at Condé for a year enjoying both complete control of her own vision as well as Condé's resources, sounds like the last person who'd take the job (unless, like Lauren says, she does both).
New York Magazine's Adam Moss and Jay Fielden, formerly of Men's Vogue, are mentioned as well. But our bet's on Stefano, and we can't wait to see what he does with the publication.