Last month when rumors circulated that Madonna would design a junior's line for Macy's, we scoffed just a tad, especially at the name: Material Girl.
Looks like we've been punked, because WWD reported this morning that the collection for Macy's is indeed happening, and that others are to follow. The pop culture icon and her longtime business partner, Guy Oseary, have signed a deal with retail conglomerate Iconix Brand Group, which also owns Ed Hardy, Rocawear, Candie's, Badgley Mischka and Danskin. The joint venture is called MG Icon.
The two companies plan on developing footwear, more apparel and accessories lines, but the Material Girl junior's collection will be the first, dropping at Macy's this fall. Iconix's chief executive Neil Cole also suggested that Madonna might endorse some of the company's other brands.
Madonna is another level of star--even when compared to successful entertainers/fashion "designers" like Jessica Simpson and Beyonce--so we won't be surprised if this venture is a hit. That doesn't mean we're going to buy anything, though.