I noticed it a) because it's simple, but girly and b) because it's kind of fancy, but at a Marc by Marc Jacobs price point. If I'd been smart I'd have clicked on the "About Carven" tab, but instead I just wondered to myself, asked a few people, and hoped I'd see it in person so that I could try it on.
Finally, this morning, Vogue UK reports that Natalie Massenet threw a dinner last night in honor of the brand and its designer, Guillame Henry. Henry, who was plucked from Givenchy, has been designing the French line for two seasons now. Massenet said, "We told Guillaume when we met that we'd be making a big noise about him and this dinner is just the beginning. These clothes are going to change your life."
The draped, ruched and nipped-waist dresses max out at $600, shoes are less than $500 and skirts and tops hover between $200 and $300, but the dresses, which come in silk taffeta or cotton jersey blends, hold their own among Net-a-Porter's $4000 looks.
And what is Carven? It was started by Parisian couturier Madame Carmen de Tommaso in 1945, and catered to a petite client before dropping off the face of the earth until now. Unfortunately, when we went back to look this morning, most of the collection had sold out. Next time, we won't hesitate.