Call us naive, but we never considered the possibility of a CFDA campaign trail.
The Council of Fashion Designers of America bestows their awards upon a select group of already famous (for the most part) designers at the beginning of June each year. This years nominees were announced earlier in the month, and apparently, a few have upped their fashion presence to remind voters just how much they deserve their awards.
WWD reports that designers often re-send lookbooks, show up to extra events, or even let their PRs send emails to industry contacts asking for votes. They add that Burberry's CEO Angela Ahrendts sent out at least 100 "For Your Consideration" emails in favor of Christopher Bailey winning the International Award.
But the younger designers are clueless; Joseph Altuzzara sounds bummed that lobbying even exists and so does Patrik Ervell. And we're with Rag & Bone's Marcus Wainwright who says the idea's, "more of a turn off than a turn on.”
It's the first year in which the CFDAs included bloggers in the nomination and voting process, which probably explains why we haven't been pitched and didn't realize campaigning even occurred, but we hope it stays that way. It'd be nice if the awards stayed genuine.