Acne's e-commerce Web site--Acnestudios.com--got a facelift this week, but it's not just the background color that's changed from white to salmon.
The Swedish lifestyle brand also officially launched Acne Journal, a blog companion to Acne Paper, which is published twice a year. (Acne Journal has technically been around since 2009, but the redesign marks its "coming out.")
Of course, we're not surprised that Acne's savvy creative director Jonny Johansson has jumped into producing digital editorial content. From Opening Ceremony to Vena Cava to Urban Outfitters, a blog-ette has quickly become a necessary part of the brand-building process for fashion labels.
The new site also allows shoppers to pay for goods via PayPal, so those of us who sell stuff on eBay can now put that extra cash towards a new Lanvin by Acne dress.