AdWeek is reporting that Style.com is launching a print spinoff to launch in the fourth quarter--which means it would launch roughly sometime in October, after the spring shows.
We thought it sounded a little April Fools-y--why would Conde Nast, who owns Fairchild Fashion Group, who owns Style.com, branch out with a new print mag? A commenter on the AdWeek story echoed the sentiment, "Please tell me this is an April Fool's Joke? We have runway magazines...it's call every edition of VOGUE that exists. Errr..don't you own Style.com?" But we just received confirmation from a Fairchild Fashion Group spokesperson that the story is 100% true.
The mag is an extension of the brand, the spokesperson tells us, and while it's a "consumer play" from the mostly trade-focused publishing group, it's not the sole focus of the new venture, as the AdWeek article suggest.
Vogue cover subjects don't usually reveal that they're about to be Vogue cover subjects to nearly three million people but that's just what Rihanna did when she tweeted yesterday to her 2.8 million followers, "Just wrapped my first American Vogue cover shoot with Annie Leibovitz…Rah! #SEXY." The tweet is now down, which would imply that Riri wasn't really supposed to let her cover coup slip. Oh, well.
Regardless, we have word from a source that Rihanna is indeed slated to cover Vogue's April issue, following Lady Gaga. It marks Rihanna's first cover for the magazine (she covered Vogue Italia's September couture supplement).
Kristen Stewart (February), Lady Gaga (March), now Rihanna...we like where Vogue is headed with their cover models in the new year. Lots of first timers and diversity too.