Isabel Marant finally opens her first US store today.
Nicolas Andre, the same architect responsible for her three Paris boutiques, designed the wide open space-her biggest yet. It looks more like a gallery than a store, with freshly cut wood floors and a natural wood cocoon in the middle of the store which houses her jewelry and a few bags (literally, just three bags). The room's framed with wooden blocks, stacked and waved in a way that makes them look like sand dunes if you squint.
The furs are at the front, so if you're craving a candy colored jacket you should probably get to 469 Broome by 1:30, at the latest. Her Etoile collection's in the back, next to a rack of her now iconic sweats and sweatshirts and a couple of fringed boots are scattered across the floor.
If you're saving up for fall's red leather leggings instead, we suggest avoiding Soho today.