This season, Feith's former spot at the Montauk Surf Lodge will be replaced by Surf Bazaar, a multi-brand boutique edited by Bethany Mayer, former owner of Nolita's now-closed-but-well-loved Hedra Prue.
"The brands I pulled together represent the best of designer collections that are aesthetically inspired by the ocean, beach, and nature," Bethany told us.
Featured labels include Suno, Loomstate, sunglasses maker Alexandra Cassaniti and ethical clothing collection Lem Lem.
For those making Montauk your second home this season: Trust us. The Bazaar is sure to require a weekly visit.