Rome means a lot of things to many visitors, but a shopping destination it's most likely not. Or not yet, we should say, because White Gallery just set up shop just six months ago and they're changing things for the better.
10 Corso Como in Milan and Louisa Via Roma in Florence have cemented their cities' style credibility. It's hard to find a more artistic approach to retail than that of 10 Corso Como's Carla Sozzani, who's opened outposts in Seoul and Tokyo promoting the Corso Como brand, and ultimately an image of a creative Milan, abroad. Meanwhile, Luisa Via Roma's e-store's well known for shipping its stock from Florence to anywhere in the world. If there's a shop that could do something similar for Rome, it's White Gallery.
Why? Well, for one, there's the space. Like any decent concept store White Gallery stocks fashion, accessories, beauty, books and food. However, unlike other places, the selection is spread over a much larger space. 54,000 square feet to be precise---which means it could fit into