Last month Kate Spade announced they were launching a new fragrance, Twirl, their first since 2002. They're going for young and hip this time around, under Deborah Lloyd's creative direction. Elissa Santisi styled Lonneke Engel and dozens of dancers for the jazz inspired shoot at the Box. The print ads will debut at the end of the summer, but we're thrilled to premiere a behind the scenes peek at the shoot in action.
Fifth & Pacific Is Now Kate Spade & Company, With a New CEO
And Kate Spade's CEO is taking over.