We're not sure what Plastic Island is, but we do know who Kate Lanphear is.
Elle's Style Director's lands in front of almost every street style lens and gets name checked alongside editors like Anna Dello Russo's and Emmanuelle Alt all the time, but she might be the first to have something named after her.
Plastic Island's called their saggy white shirt dress, "The Lanphear."
Is it only a matter of time until Dolce's sending the Russo down the runway and Karl offers a Wintour clutch? The names may not be actual endorsements, but does the association help sell the product?