Everyone pulled out the big guns this week...Rachel Zoe did Louis Vuitton, Jen Brill tried turquoise Chanel, Jessica Alba opted for Balmain, and who cares who Drew Barrymore was wearing? She looks great. Oh, and Rachel Bilson went on a Barneys shopping spree.

So we know "side boob" is a thing... but we think Gwyneth Paltrow may have singlehandedly just made "side ass" a thing.