LOVE Magazine's official website just launched today, and the fashion world couldn't be happier about having an online home for Katie Grand's masterful mag.
The homepage of the site features Issue 3's cover girls with Katie Grand's signature cute little animals frolicking around the screen. There's a little bear chasing a butterfly graphic that follows your mouse, as if the kitty covering the lady-parts of Daria, Naomi, Kate and co. wasn't cute enough for you. (Or enough of a pun.)
The site is iconically LOVE. Fun, non-conformist, and thorough in its inclusion of everything from exclusive videos, photos of the most covetable products, to a snapshot of Hannah Holman's new haircut. The feature at right, Instant Love, will lead you to a Tumblr-esque page of images the LOVErs are loving. While optically amusing, LOVE's site may have sacrificed functionality for graphics. The video content is the real problem with the site. We're pretty sure that everyone wants to see Katie's exclusive film for Louis Vuitton showacasing items from 1999-2010 and The Love Thing, the movie released with the last issue. Instead of opting for a traditional video player that loads quickly, however, LOVE went for their own, automatically fullscreen model sans play/pause buttons.
We can't tell you about the awesome videos because it crashes our browser every time we try to watch it. We'd rather see a less cool looking site that's easier to use, than the coolest site ever that makes our computer work on overdrive. Other than the video issue, though, LOVE's site will be an instant favorite.