French label Paul & Joe opened its first US boutique today. The spot? Los Angeles, natch.
Sophie Albou's collection of easy, slightly bohemian separates fit in nicely with laid-back Southern Californian style. So it's no wonder the designer is establishing her first US retail outlet there, rather than New York (or even San Francisco).
Of course, shoppers across the country are well aware of the Paul & Joe brand: Albou's signature collection and diffusion line Paul & Joe Sister can be found in boutiques all over, while her collaborations with Target and Urban Outfitters have afforded her recognition on the mass market level.
The flagship store on Robertson Boulevard in West Hollywood stocks Albou's men's and women's ready-to-wear and accessories collections, as well as Paul & Joe Beaute. Which, if you haven't tried it, is an insanely awesome makeup line. (Mostly because of its vintage-inspired packaging.)
Expect to see Jessica Alba and Reese Witherspoon-types snapped in Paul & Joe blouses very soon.