Pitti Imagine hosted a lunch yesterday during which CEO Raffaello Napoleone outlined plans for this year's trade show.
It kicks off June 15th, in Florence, and will be marked by three main events: a runway show starring Raf Simons' first full menswear collection for Jil Sander, a presentation of Haider Ackerman's clothes and a solo exhibition from California based artist Andrea Zittel.
The theme is Design Watching---they want to blur the lines between fashion and other forms of design even more than usual---and given the slight economic upturn the organizers are hoping for a much larger turnout than last year.
Over 900 labels have registered and they're expecting over 30,000 visitors, 6,000 from outside of Italy. There will be runway shows, movie premieres, parties and, during Pitti Bambino, the debut of both Gucci and Fendi's new lines for children.
Meanwhile, Lapo Cianchi, the director of Communications and Special Events, told us that he's enjoyed his week in New York and is fascinated by the stable of young, talented designers in America right now. "We're very interested in these young designers who have so much to say. I've visited the studios of Alexander Wang and Joseph Altuzarra, and been very impressed."
So will we see them in Florence next year?
The only answer we got to that question was a smile.