Shop it to Me, the site that sends you daily email updates of sales on clothing matching your size and brand preferences, knows a lot about its members. Each person is required to enter an address and a list of designers they'd like to be updated on.
Luckily for us, Shop it to Me's decided to release some of this data, which offers interesting insight into what kinds of designers people covet in different cities of the country.
They've broken it down by zip code for New York, Los Angeles, San Francisco and Chicago. New York Zip 10025: Banana Republic, Nine West This Upper West Side neighborhood, around Columbia University, prefers affordable brands. Zip 10025: Theory, Jimmy Choo Upper East Siders like the prim and proper look. Zip 10027: Victoria Secret Central Harlem is on the hunt for great lingerie. Zip 10003: Free People, Chloe, Vince East Villagers could care less about price point--it just has to look good. Zip 10012: Tory Burch Our neighborhood--SoHo/Nolita--loves Tory. There must be a lot of residents who summer in the Hamptons. Los Angeles Zip 90077: Prada, Gucci and Dolce & Gabbana It's no surprise that those who reside in Bel Air prefer designer duds. Zip 90210: Juicy Couture Oh, we get it now! So that's where people still buy Juicy Couture--Beverly Hills! Zip 90027: Steve Madden In Hollywood, shoppers prefer affordable, mass labels.
San Francisco Zips 94109 and 94118: Citizens of Humanity, Kate Spade and Diane Von Furstenberg The tony neighborhoods of Haight and Pacific Heights prefer classic, mid-priced brands.
Chicago Zips 60610 or 60657: Ugg Chicago shoppers on the Gold Coast and Wrigleyville are practical about their footwear.
We have to say, these results pretty much feed into each city's stereotype. Do you think Shop it to Me is spot on, or off track?