Smack in the middle of Men's Fashion Week, the British Fashion Council has announced its NEWGEN menswear class of Spring 2011.
Much like the womenswear recipients, announced June 10, the ten designers will be afforded the opportunity to show their Spring 2011 collections at London Fashion Week this September. And along with £5,000 – £10,000 towards their show costs, they'll receive free exhibition space, usage of the BFC catwalk and mentoring.
Christopher Shannon, James Long, and JW Anderson will use stage runway shows; Carolyn Massey, Lou Dalton, and Sibling will do presentations; and Christopher Raeburn, James Small, Katie Eary, and Omar Kashoura will create installations.
We're only super-familiar with Raeburn, who creates rugged outerwear out of recycled materials, then has it all put together right in England. But Katie Eary and JW Andersons' collections have really caught our eye. We'll be reporting on them from the front lines of London Fashion Week, so expect to hear more about these designers soon.