Why? The focus is on Indian fashion and culture.
Launched a little over a week ago, Exclusively.In offers singularly unique pieces--at "special" pricing--that you can’t get anywhere else. The site stocks apparel, home furnishings, and travel packages directly from India, which is particularly appealing to Indians living abroad.
The specificity gives the site a focus, and consequently, a slight edge over others that are currently entering the game. "We want to bring Eastern culture to the Western world," said Preeti Caberwal, Exclusively.In’s merchandising director, whom I chatted with at last night’s preview event in New York City. This idea of East-meets-West style was a very apparent theme in the preview of goods that will be sold on the site. All of the fashion, jewelry, and housewares are a balanced blend of traditional Indian and modern Western style.
Recently, the site has sold items from up-and-coming Indian designers like Namrata Joshipura, Anaikka, and Raakesh Agarvwal. But just like many of its competitors, you'll need to be "invited" to join, or request an invite directly. Exclusive indeed.