As part of their "Free Stuff" issue, Allure is giving away a crapload of beauty swag. The August issue is on sale now but the contest doesn't start until the first weekday in August (8/2/10).
That's 159 different giveaways of 32,358 products. Participants will get the chance to win a range of products from Giorgio Armani perfume ($39.50), to Lancome skin care ($155), to a Calvin Klein bag ($850).
Readers can enter the giveaways using Microsoft Tags--2-D bar codes that are scan-able by smart phone. The beauty mag will publish 36 "Tags" that can be ripped out and scanned for a chance to win at anytime. I only just figured out how to add new bbm contacts using my phone's barcode. So this seems way over my head. But those kids with the technology--they pick up quick. Allure could be on to something here. Everyone's got a smart phone these days.
"When done right, technology is a service, not a gimmick," says Allure editor Linda Wells in a press release. "Our readers no longer have to be tethered to their computers to enter to win Free Stuff."
Would you be more likely to enter a giveaway if you could scan in to win through your phone?