Manhattan's first Target opens this Sunday in Spanish Harlem (517 E.117th St.) but we got a sneak peak at the Harlem Designer Collections last night when the store opened its doors for a block party in the aisles.
Though there was a significant celebrity turnout for the event--the Seinfelds, Russell Simmons, 30 Rock's Katrina Bowden and Bethenny Frankel (in amazing post-baby shape) were all there--the party was really meant for the Target employees and the community, hence the block party vibe. Neighborhood restaurants served up soul food and Doug E. Fresh thrilled the crowd with a stellar performance.
But enough of the party. Onto the important stuff: the clothes. Stephen Burrows' line was all happy-making bright colors with frilly leopard accents, but Isabel and Ruben Toledo's collection was the hot ticket. Shoppers were cooing over the illustrated towels ("They'll make the best gifts ever!" we heard one shopper exclaim), and the bathing suits were flying off the racks. I was particularly taken with the red ruched one-piece with the asymmetrical black strap. It's a flattering fit and the design is striking. And it looks like it costs way more than $34.95.
Isabel and Ruben Toledo were on hand too, hanging out around their first collection for the mass market.
"The experience that I've had with the translation of my design for the mass market has been really wonderful," Isabel told me. "They've captured all the nuances of what i was look for."
"This has been a great experience," she said of the Target collab, "and I'm looking forward to doing more."
"For Target?" I asked, fingers crossed.
"Maybe," she answered, cryptically.
And as if the hope of a full Toledo for Target line weren't enough, I spotted Ruben with a sharpie and asked him to tag my Toledo tee.
He happily obliged.
Conclusions of the evening: I'll never wash my Toledo for Target t-shrit and Ruben and Isabel Toledo are the coolest most stylish couple ever.