Hot on the heels of its latest New York boutique opening, Rag & Bone will launch e-commerce in the not-so-distant future, according to sources close to the company.
CFDA Award-winning duo David Neville and Marcus Waingwright are the latest in a string of contemporary designers to launch their own e-boutiques, and we think it's the right choice--it's good for both the consumer and the company.
Rag & Bone's shoe and basics businesses are flourishing, and obviously the label makes more money by selling directly to the consumer. Theory, whose CEO Andrew Rosen is a major investor in Rag & Bone, relaunched e-commerce in February 2010, so we're assuming R & B's site will be similar, at least when it comes to the platform. Obviously the brand has its own distinct identity, so expect to see that incorporated into the shop.