The moment the Fall ads start flowing in is always an exciting one. Which brand will succeed and which will fail miserably in captivating consumers and creating that perfect fantastical image?
We already showed you some of our early favorites, but in the past couple of weeks, tons of new images have hit the web. We rank the best of the rest in descending order. Click through to get a glimpse of what's in store for Fall.
Fendi's campaign for Fall 2010 is award winning, in our opinion. It's dramatic, entrancing, and helps to boost Fendi's brand image.
Balenciaga does something new for fall: Humanity. While most Balenciaga ads look like a cluster of aliens posed awkwardly in a sparse background, this season's ads show relatable girls in Balenciaga's futuristic clothes, contrasted with a portrait of one girl, gazing at the viewer. Finally the ads match the wonderful product.
Chanel continues on strong with their Fall 2010 campaign, shot by the Kaiser himself. The furry bear looks are perfect against the SoHo backdrop, and we're thrilled to see Brad Koenig return to modeling for Chanel, but also wondering where Baptiste has gone. Either way Brad, Abbey, and Freja are a stellar trio for Chanel.
4. Tom Ford Eyewear
Breaking News: Tom Ford's Fall eyewear ads feature only one nipple and no naked people. We thought the day Ford starts using clothed people in his ads would herald the apocalypse. But alas, his Fall shots are looking extremely strong. Starring Freja Beha Erichsen and Nicolas Hoult, the ads are brooding and mysterious, while retaining Ford's signature Seventies glamor.
5. Jil Sander
Jil Sander sexes up its Fall ads with VS Angel Miranda Kerr and seductive beauty Kasia Strauss. Instead of the typical androgynous model, the brand opted for two gorgeous girls looking hot and showing some skin. Sexy but still minimalist. We'll take it.
6. Jean Paul Gaultier
7. Giorgio Armani
Armani's ads have gotten a makeover for the sexier (clearly a trend for fall.) Edita Vilkeviciute looks smoldering lying across a table, selling Armani to the viewer like it's the best, most attractive thing she could possibly wear. Don Draper would approve.
8. Marc Jacobs
Marc Jacobs relies on his classic formula for Fall: Juergen Teller, new models, and strange locations. Usually we love the product, but this time it falls flat (all puns intended). The AW10 collection was among Marc's strongest of recent years, and we expected the ads to have that same vitality and wonder.
Let's be honest: the cute baby lions are about all that's intriguing about this Bulgari ad. Julianne Moore looks lovely, but reclining nude with only one's purse and lion cubs isn't exactly the most appealing concept. There are much less strange way to do exoticism and luxury.
If only owning a Birkin was so easy. Hermes' fall campaign could be titled "If on a dark Parisian night, a magician." Constance Jablonski replaced Karlie Kloss in the ads, which have a tacky kitsch for such a luxurious brand. Part Three Musketeers, part Harry Potter, the campaign is strange and uninteresting.
11. Stella McCartney
Stella McCartney's ads retain their Bambi vibe from season's past, but in a much more minimal way. The gray background is drab, and the oversized sweater, while a staple item, is not eye catching in the way a printed dress could have been.
12. Tommy Hilfiger
Tommy Hilfiger is restructuring its image into a quaint American brand, somewhere between J. Crew and Ralph Lauren. The ads look like a WASPy American get away where everyone is gorgeous and wearing coordinated outfits. It feels extremely forced, and out of touch. A campaign like this could have been a hit a couple of seasons ago, but nowadays it just feels stale.
Moschino wants you to look like a stylized pirate come Fall. It's not so much the ad that's bad, it's the styling.
Gucci may be trying to regain its sex appeal of yore with this crotch-centric shot from their fall campaign. We're finding it hard to focus on anything here except the space between the models legs. Let's hope the other images focus on the clothes in a less awkward position.
Céline is at the bottom of our list for one reason: It has an incredible product and it's selling itself incredibly short. Céline's clothes are impeccable and these microscopic Juergen Teller lensed images do them no justice. We want so much more from the brand's talented team.